What is Zomato
Zomato is one of the most prestigious startups in the market, specializing in restaurant reservations. Today it already competes worldwide with the big ones like Yelp and TripAdvisor. Originally from India, it has been expanding through the main countries such as the United States, Canada, United Kingdom and Australia.
If you are planning a dinner, using Zomato you can find the indicated restaurant, with the certainty that you will find what you are looking for, thanks to the comments of other users.
In 2008, Zomato was initially launched as ‘Foodiebay’, founded by Deepinder Gohal and Pankaj Chaddah, two graduates at the Indian Institute of Technology Delhi. They wanted to have a document where they could start a list with local restaurant menus to make it easier for them to find a place to eat. It was uploaded on the internet, originally to help their friends. Foodiebay started growing very quickly on the local term, being the founders forced to add more restaurants from other cities of the country as Mumbai or Bangalore. After two years of an incredible growth, working without a professional team, Info Edge India made an important millionaire investment, and in 2010 Gohal and Chaddah decided to change the name from Foodiebay to Zomato. With mobile app technology, they made a huge impact into the market, even working with other countries as New Zealand, Brazil or United Kingdom. Another big impact for the brand took place in 2013, when they decided to enter into the US market.
After 2015 they have had some relevant problems in the company, including many layoffs and even a massive cyber attack, but nowadays they are still a big force in the market with a huge number of consumers, especially at the Indian territory.
How do Zomato reviews work
There are many people who decide daily where to eat through Zomato, and they do it, apart from the price and other factors, by the opinion of other Zomato users. For this reason, the restaurants rating and review system is very important in Zomato.
Zomato uses a 5-point or star voting system. However, not all user ratings worth the same. An algorithm is responsible to check user activity and readjusting their voting. This way the vote of an active user is more important than the vote of one that is not.
In the business profile you can see the reviews as well as post your own. Each user can click on a like button in an opinion from another user (facebook style). When someone is reading the review from an user, he can see how many likes it have (and how many reviews this user have). This system complements the traditional reviews and ratings system.
Advantages of positive Zomato reviews
The vast majority of restaurants are located in Zomato so many people access the platform in search of a place to eat. Having good reviews on Zomato will make users select one restaurant rather than another with worse reviews. That is why it is essential for companies to take care of the reviews that users leave, answering whenever a problem or incidence arises. Many positive reviews and ratings will make restaurant visits increase and therefore sales and profits improve. It is the task of companies to take advantage of this increase in visits to continue caring for customers and continue getting new positive reviews.
Zomato is a great platform that includes most of existing restaurants, therefore having a positive assessment within the platform is essential for companies in the sector. Zomato is a great tool for the marketing department of any restaurant company.